$1.12
Avg CPC
$65
Avg Order Value
$42
Avg CPA
5.1x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
36-71 orders
Expected Revenue
$2,321 - $4,643
Target ROAS
4.1x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
71-238 orders
Expected Revenue
$4,643 - $15,476
Target ROAS
5.1x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
238-1190 orders
Expected Revenue
$15,476 - $77,381
Target ROAS
4.6x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
1190+ orders
Expected Revenue
$77,381+
Target ROAS
4.3x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for beauty & cosmetics stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,000-4,000/month
Hero products focus, fix shade targeting, establish concern-based campaigns
Growth
$6,000-12,000/month
Expand catalog coverage, add routine/set campaigns, scale remarketing
Scale
$18,000+/month
YouTube for brand awareness, influencer audience targeting, international