Shade matching, skin types, and ingredient-conscious buyers make beauty Google Ads uniquely complex. Our AI audit finds where your ad budget gets wasted.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Advertising foundation shades that are sold out, or showing ads for products that don't match the searcher's skin type. Clicks cost money but can't convert.
Bidding on trending ingredients (retinol, vitamin C, niacinamide) without conversion intent. Searchers want information, not products.
Traffic spikes from influencer mentions search your brand, click paid ads, but don't convert because they're researching, not buying. You pay for organic traffic.
Beauty customers often want samples before full-size purchases. Ads for full-size products attract sample seekers who bounce or buy $5 samples.
Customers research individual products but buy routines. Your ads target single products while competitors capture bundle searches with higher AOV.
How does your store compare? Source: Common Thread Collective Beauty Report 2025
Moderate, varies by product category CPC • Higher than general ecommerce due to repurchase rates ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Beauty & Cosmetics stores
Identifying which variants convert vs. waste budget
Separating high-intent from informational searches
Measuring paid vs. organic during brand moments
Following sample buyers to subsequent purchases
Finding missed high-AOV opportunities
Aligning product ads with concern-based searches
"We were advertising all 47 foundation shades equally. The audit showed 8 shades drove 70% of conversions. Focused there, ROAS jumped from 4.2x to 6.8x."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Beauty & Cosmetics stores
Shade management is the most overlooked profit lever in beauty Google Ads. Most brands advertise all shades equally, but data consistently shows 20% of shades drive 80% of sales—usually the middle range (medium tones) that fits most customers. Strategy: First, segment your Shopping feed by shade performance using custom labels ('top_shade,' 'mid_performer,' 'long_tail'). Bid aggressively on proven sellers. Second, exclude out-of-stock shades automatically—nothing kills conversion rate like a customer clicking for 'Ivory 02' only to find it unavailable. Third, for Search campaigns, use shade-inclusive keywords like 'light coverage foundation' or 'deep skin foundation' to attract the right audience. Fourth, create shade-specific landing pages that pre-filter to relevant products. Our audit analyzes your shade-level performance to identify which variants deserve budget and which are draining it.
Deep-dive guides to optimize every aspect of your ads