$1.55
Avg CPC
$75
Avg Order Value
$65
Avg CPA
2.8x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
23-46 orders
Expected Revenue
$1,731 - $3,462
Target ROAS
2.2x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
46-154 orders
Expected Revenue
$3,462 - $11,538
Target ROAS
2.8x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
154-769 orders
Expected Revenue
$11,538 - $57,692
Target ROAS
2.5x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
769+ orders
Expected Revenue
$57,692+
Target ROAS
2.4x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for amazon sellers stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$1,500-3,000/month
Hero products only, build reviews and trust, establish baseline
Expansion
$5,000-10,000/month
Add proven winners, expand non-brand search, test Shopping
Scale
$15,000+/month
Broader Shopping coverage, YouTube for brand building, look-alike audiences