$1.55
Avg CPC
Similar to general ecommerce
2.5%
Avg CTR
1.6%
Conv Rate
2.8x
Avg ROAS
Lower than Amazon ROAS until brand equity builds
$75
Avg AOV
$65
Avg CPA
Source: Seller data analysis, Common Thread Collective 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.54 | 4.5% | 3.2% | 7.0x | Highest ROAS, protect at all costs |
| Google Shopping | $1.24 | 3.0% | 1.6% | 2.8x | Core ecommerce campaign type |
| Performance Max | $1.47 | 2.3% | 1.4% | 2.7x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.78 | 1.5% | 4.0% | 5.0x | Great for cart recovery |
| Non-Brand Search | $2.33 | 2.0% | 1.0% | 1.7x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.47
Avg ROAS
2.5x
Avg CPC
$1.43
Avg ROAS
2.8x
Avg CPC
$1.52
Avg ROAS
2.7x
Avg CPC
$1.94
Avg ROAS
3.2x
Our Amazon Sellers audit compares your metrics against these benchmarks across 6 key areas:
Amazon vs. Google Metrics Translation
Converting ACOS/TACOS thinking to ROAS framework
Trust Signal Gap Analysis
Identifying missing reviews, badges, and social proof
Shipping Competitiveness
Understanding conversion impact of shipping speed
Catalog Prioritization
Finding which Amazon products work for Google
Brand Search Defense
Protecting brand terms from Amazon affiliates
Audience Development
Building first-party data Amazon doesn't give you