Direct purchase intent, ready to convert
High-intent, conversion-focused
Specific variant searches convert well
Local intent, but online fallback
Budget-defined, ready to buy
Different keyword types serve different purposes. Build a balanced strategy:
Specific product names and SKUs. Highest conversion rate but limited volume.
Avg CPC
$1.16
Product category searches. Good balance of volume and intent.
Avg CPC
$1.45
Searches for competing brands. High intent but requires strong value prop.
Avg CPC
$1.89
Searches for solutions to problems your product solves.
Avg CPC
$1.30
Add these as negative keywords to stop wasting budget:
Looking for plugins, not products
Won't purchase, wants to make their own
B2B intent unless you serve that market
Zero purchase intent
Information seeking, not buying
For Shopping campaigns, your keywords come from your product feed. Optimize titles for search:
[Brand] + [Product Name] + [Key Attribute] + [Variant]
Use dedicated feed plugin (CTX Feed, Product Feed Pro, or Channable)
Map all WooCommerce attributes to Google product categories
Exclude out-of-stock variations, not just parent products
Set up supplemental feed for custom labels and promotions