$1.45
Avg CPC
10% lower than Shopify average
2.6%
Avg CTR
2.1%
Conv Rate
3.8x
Avg ROAS
Variable due to setup quality differences
$78
Avg AOV
$52
Avg CPA
Source: Varos Ecommerce Benchmarks 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.51 | 4.7% | 4.2% | 9.5x | Highest ROAS, protect at all costs |
| Google Shopping | $1.16 | 3.1% | 2.1% | 3.8x | Core ecommerce campaign type |
| Performance Max | $1.38 | 2.3% | 1.9% | 3.6x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.72 | 1.6% | 5.3% | 6.8x | Great for cart recovery |
| Non-Brand Search | $2.17 | 2.1% | 1.3% | 2.3x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.38
Avg ROAS
3.4x
Avg CPC
$1.33
Avg ROAS
3.8x
Avg CPC
$1.42
Avg ROAS
3.6x
Avg CPC
$1.81
Avg ROAS
4.4x
Our WooCommerce audit compares your metrics against these benchmarks across 6 key areas:
Plugin Conflict Detection
Identifying duplicate tracking code and conflicting scripts
Feed Health Analysis
Variable product mapping and attribute coverage
Tracking Verification
Ensuring accurate conversion counts across checkout flow
Site Speed Impact
Correlating page speed with Quality Score and CPC
Checkout Funnel Gaps
Finding where tracking breaks in multi-step checkout
Variable Product Performance
Analyzing which variants deserve dedicated budget