Specific service + local intent. Lower CPC than generic 'plumber', higher conversion rate because the customer knows exactly what they need.
High-ticket service ($300-800 average job). Customers searching this have an urgent need and are ready to book.
Often leads to larger sewer line replacement jobs ($3,000-15,000). Attracts serious homeowners, not tire-kickers.
Signals quality-conscious customer willing to pay more. Less price-shopping, higher close rates.
Urgent need = higher willingness to pay. Premium CPC but 15%+ conversion rates when paired with fast-response landing page.
These keywords drain your budget without delivering quality leads:
147,000 monthly searches from job seekers, not customers. Zero commercial intent.
DIY searchers who will never hire. Watch a YouTube video, don't call a plumber.
Career seekers, not homeowners with plumbing problems.
People buying parts at Home Depot to fix it themselves.
Attracts price-shoppers collecting 10 quotes. Low close rate, high time waste.
Build campaigns around these specific services:
Drain cleaning
Water heater repair/replacement
Sewer line services
Pipe repair
Emergency plumbing
Bathroom remodeling
Gas line services
Two powerful tools for plumbers to improve your Google Ads performance