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2025 Data

Plumbers Google Ads Benchmarks (2025)

How do plumber Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025.

Plumbers vs All-Industry Averages

$10.49

Average CPC

99% higher than avg

4.97%

Click-Through Rate

20% lower than avg

7.63%

Conversion Rate

1% higher than avg

$129.02

Cost Per Lead

84% higher than avg

Source: LocalIQ 2025

Benchmark Comparison Table

Metric	Plumbers	All Industries	Difference
Cost Per Click	$10.49	$5.26	+99%
Click-Through Rate	4.97%	6.18%	-20%
Conversion Rate	7.63%	7.52%	+1%
Cost Per Lead	$129.02	$70.11	+84%

Competitive Landscape for Plumbers

Competition Level

very high

Monthly Search Volume

180,000+ monthly searches for 'plumber near me' in the US

Main Competitors

National chains (Roto-Rooter, Mr. Rooter), local established plumbers, new LSA-focused competitors

Your Differentiator

Win with speed-to-lead (respond in <5 minutes), specialty services (trenchless sewer), or premium positioning (licensed, insured, guaranteed).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Plumbers Google Ads Resources

CPC Benchmarks

Average cost per click for plumbers

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Plumbers Audit

Complete plumber Google Ads guide