$1.35
Avg CPC
$35
Avg Order Value
$48
Avg CPA
2.5x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
31-63 orders
Expected Revenue
$1,094 - $2,188
Target ROAS
2.0x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
63-208 orders
Expected Revenue
$2,188 - $7,292
Target ROAS
2.5x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
208-1042 orders
Expected Revenue
$7,292 - $36,458
Target ROAS
2.3x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
1042+ orders
Expected Revenue
$36,458+
Target ROAS
2.1x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for subscription boxes stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$1,500-3,000/month
Establish LTV tracking, separate gift vs. self, validate retention by source
Growth
$5,000-10,000/month
Scale winning segments, add prepaid-focused campaigns, expand remarketing
Scale
$15,000+/month
Lookalike audiences of high-LTV subscribers, seasonal gift pushes, YouTube brand content