$1.35
Avg CPC
Moderate, varies by niche
2.4%
Avg CTR
2.2%
Conv Rate
2.5x
Avg ROAS
Lower first-purchase ROAS, but LTV changes economics
$35
Avg AOV
$48
Avg CPA
Source: SUBTA Industry Report 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.47 | 4.3% | 4.4% | 6.3x | Highest ROAS, protect at all costs |
| Google Shopping | $1.08 | 2.9% | 2.2% | 2.5x | Core ecommerce campaign type |
| Performance Max | $1.28 | 2.2% | 2.0% | 2.4x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.68 | 1.4% | 5.5% | 4.5x | Great for cart recovery |
| Non-Brand Search | $2.03 | 1.9% | 1.3% | 1.5x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.28
Avg ROAS
2.3x
Avg CPC
$1.24
Avg ROAS
2.5x
Avg CPC
$1.32
Avg ROAS
2.4x
Avg CPC
$1.69
Avg ROAS
2.9x
Our Subscription Boxes audit compares your metrics against these benchmarks across 6 key areas:
LTV by Acquisition Source
Tracking retention curves by campaign and keyword
Gift vs. Self-Purchase Separation
Segmenting different intent types
Prepaid vs. Monthly Performance
Identifying which term lengths to push
Churn Correlation Analysis
Finding campaign types that attract churners
Seasonal Gift Optimization
Holiday and occasion-based campaign structure
Competitor Switcher Detection
Identifying box-hopper traffic patterns