$1.35
Avg CPC
$145
Avg Order Value
$68
Avg CPA
4.2x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
22-44 orders
Expected Revenue
$3,199 - $6,397
Target ROAS
3.4x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
44-147 orders
Expected Revenue
$6,397 - $21,324
Target ROAS
4.2x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
147-735 orders
Expected Revenue
$21,324 - $106,618
Target ROAS
3.8x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
735+ orders
Expected Revenue
$106,618+
Target ROAS
3.6x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for jewelry & accessories stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,000-4,000/month baseline
Quality photos, gift messaging, trust signals on site
Seasonal
3x baseline during gift seasons
November-December, Valentine's, Mother's Day scaled budgets
Scale
$15,000+/month peak
YouTube for brand awareness, influencer targeting, international gift markets