$1.35
Avg CPC
Moderate, spikes during gift seasons
2.4%
Avg CTR
1.8%
Conv Rate
4.2x
Avg ROAS
Higher AOV enables strong ROAS when optimized
$145
Avg AOV
$68
Avg CPA
Source: Jewelry ecommerce analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.47 | 4.3% | 3.6% | 10.5x | Highest ROAS, protect at all costs |
| Google Shopping | $1.08 | 2.9% | 1.8% | 4.2x | Core ecommerce campaign type |
| Performance Max | $1.28 | 2.2% | 1.6% | 4.0x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.68 | 1.4% | 4.5% | 7.6x | Great for cart recovery |
| Non-Brand Search | $2.03 | 1.9% | 1.1% | 2.5x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.28
Avg ROAS
3.8x
Avg CPC
$1.24
Avg ROAS
4.2x
Avg CPC
$1.32
Avg ROAS
4.0x
Avg CPC
$1.69
Avg ROAS
4.8x
Our Jewelry & Accessories audit compares your metrics against these benchmarks across 6 key areas:
Visual Feed Quality
Benchmarking image performance against competitors
Gift Intent Optimization
Aligning messaging with gift-buyer journey
Seasonal Budget Modeling
Optimal budget allocation by month
Trust Signal Audit
Evaluating certifications, reviews, policies
Size/Customization Friction
Identifying abandonment points
Occasion Targeting
Campaign structure by gift occasion