$1.65
Avg CPC
$285
Avg Order Value
$125
Avg CPA
3.8x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
12-24 orders
Expected Revenue
$3,420 - $6,840
Target ROAS
3.0x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
24-80 orders
Expected Revenue
$6,840 - $22,800
Target ROAS
3.8x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
80-400 orders
Expected Revenue
$22,800 - $114,000
Target ROAS
3.4x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
400+ orders
Expected Revenue
$114,000+
Target ROAS
3.2x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for home & furniture stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$3,000-6,000/month
Lifestyle photos, shipping transparency, extended remarketing setup
Growth
$10,000-20,000/month
Expand Shopping, add brand campaigns, 60-day remarketing windows
Scale
$30,000+/month
YouTube for room inspiration, AR/visualization tools, offline conversion tracking