$1.65
Avg CPC
Higher due to competition and high AOV
2.1%
Avg CTR
1.4%
Conv Rate
3.8x
Avg ROAS
Lower conversion rate offset by high AOV
$285
Avg AOV
$125
Avg CPA
Source: Home goods ecommerce analysis 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.58 | 3.8% | 2.8% | 9.5x | Highest ROAS, protect at all costs |
| Google Shopping | $1.32 | 2.5% | 1.4% | 3.8x | Core ecommerce campaign type |
| Performance Max | $1.57 | 1.9% | 1.3% | 3.6x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.82 | 1.3% | 3.5% | 6.8x | Great for cart recovery |
| Non-Brand Search | $2.47 | 1.7% | 0.8% | 2.3x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.57
Avg ROAS
3.4x
Avg CPC
$1.52
Avg ROAS
3.8x
Avg CPC
$1.62
Avg ROAS
3.6x
Avg CPC
$2.06
Avg ROAS
4.4x
Our Home & Furniture audit compares your metrics against these benchmarks across 6 key areas:
Showrooming Detection
Identifying traffic that views but buys elsewhere
Extended Attribution
Measuring 45-60 day purchase cycles
Shipping Impact Analysis
Correlation between shipping display and conversion
Visual Feed Optimization
Lifestyle vs. product-only image performance
Dimension Visibility
Impact of size info on conversion rates
AR/Visualization ROI
Measuring visualization tool impact on purchase