$1.65
Avg CPC
$95
Avg Order Value
$58
Avg CPA
3.2x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
26-52 orders
Expected Revenue
$2,457 - $4,914
Target ROAS
2.6x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
52-172 orders
Expected Revenue
$4,914 - $16,379
Target ROAS
3.2x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
172-862 orders
Expected Revenue
$16,379 - $81,897
Target ROAS
2.9x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
862+ orders
Expected Revenue
$81,897+
Target ROAS
2.7x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for fashion & apparel stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$2,000-4,000/month
Focus on bestsellers, fix feed quality, implement return-adjusted ROAS
Growth
$6,000-12,000/month
Expand to full in-season catalog, add occasion-based campaigns
Scale
$18,000+/month
Lifestyle-focused PMax, YouTube for brand awareness, influencer audience targeting