$1.65
Avg CPC
Higher than general ecommerce due to competition
2.8%
Avg CTR
1.8%
Conv Rate
3.2x
Avg ROAS
Lower before return adjustment, higher after for quality brands
$95
Avg AOV
$58
Avg CPA
Source: Common Thread Collective Fashion Report 2025
Different campaign types have very different performance profiles. Here's what to expect:
| Campaign Type | CPC | CTR | CVR | ROAS | Note |
|---|---|---|---|---|---|
| Brand Search | $0.58 | 5.0% | 3.6% | 8.0x | Highest ROAS, protect at all costs |
| Google Shopping | $1.32 | 3.4% | 1.8% | 3.2x | Core ecommerce campaign type |
| Performance Max | $1.57 | 2.5% | 1.6% | 3.0x | Variable - depends on segmentation |
| Dynamic Remarketing | $0.82 | 1.7% | 4.5% | 5.8x | Great for cart recovery |
| Non-Brand Search | $2.47 | 2.2% | 1.1% | 1.9x | High CPC - use selectively |
CPC and ROAS vary significantly by quarter. Plan your budget accordingly:
Avg CPC
$1.57
Avg ROAS
2.9x
Avg CPC
$1.52
Avg ROAS
3.2x
Avg CPC
$1.62
Avg ROAS
3.0x
Avg CPC
$2.06
Avg ROAS
3.7x
Our Fashion & Apparel audit compares your metrics against these benchmarks across 6 key areas:
Seasonal Alignment
Budget allocation vs. seasonal search demand
Variant Performance
Identifying which sizes/colors actually convert
Return Rate Correlation
Finding high-return products consuming budget
Visual Feed Quality
Image performance benchmarking against competitors
Category Mapping
Ensuring products appear in correct searches
Competition Analysis
Identifying winnable vs. unwinnable keywords