$1.85
Avg CPC
$85
Avg Order Value
$65
Avg CPA
3.5x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
23-46 orders
Expected Revenue
$1,962 - $3,923
Target ROAS
2.8x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
46-154 orders
Expected Revenue
$3,923 - $13,077
Target ROAS
3.5x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
154-769 orders
Expected Revenue
$13,077 - $65,385
Target ROAS
3.1x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
769+ orders
Expected Revenue
$65,385+
Target ROAS
3.0x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for d2c stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation
$3,000-5,000/month
Establish baseline CAC, separate brand vs non-brand, implement LTV tracking
Growth
$8,000-15,000/month
Scale non-brand winners, test new audience segments, expand product coverage
Scale
$20,000+/month
Geographic expansion, YouTube for brand lift, offline conversion tracking