These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Your competitors are bidding on your brand name, and you're paying premium CPCs to defend it. Meanwhile, your own brand campaigns cannibalize organic traffic you'd get for free.
Customers see your Google ad, then buy on Amazon for Prime shipping. You pay for the click, Amazon gets the sale and the customer data.
Mixing prospecting and retargeting audiences inflates your CAC reporting and causes smart bidding to optimize for easy conversions instead of new customer acquisition.
Google optimizes for first purchase, not customer lifetime value. High-LTV product lines get underbid while low-margin impulse buys consume budget.
Your Google Ads compete against your own retail partners (Target, Nordstrom, etc.) who bid on your products. You're paying to steal your own wholesale revenue.
How does your store compare? Source: Triple Whale D2C Report 2025
15% higher than general ecommerce CPC • Lower due to brand building costs ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to D2C Brands stores
Measuring true incrementality of brand spend
Separating first-purchase from repeat buyer costs
Overlap with Amazon and retail partner advertising
Optimizing for customer value, not just first sale
Standing out against marketplace listings
Maximizing subscriber acquisition efficiency
"We thought our CAC was $55. The audit revealed it was actually $95 for new customers because we were counting repeat purchasers. Game-changing insight."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for D2C Brands stores
The reality is you shouldn't try to compete with Amazon on price or convenience—that's a losing battle. Instead, D2C brands win on Google Ads by targeting intent that Amazon can't satisfy. Focus on keywords like 'best [product] for [specific use case]' or '[ingredient] [product]' where buyers want expertise and brand story, not just fast shipping. Use your product feed to highlight D2C advantages: subscription savings, exclusive bundles, sustainability credentials, and direct customer service. Implement negative keywords for 'Amazon' searches to avoid wasting budget on marketplace-bound shoppers. Most importantly, build remarketing audiences of site visitors and optimize for customer lifetime value, not just first purchase. Amazon optimizes for one transaction; you can optimize for a relationship.
Deep-dive guides to optimize every aspect of your ads