$0.89
Avg CPC
$85
Avg Order Value
$42
Avg CPA
4.2x
Target ROAS
Choose your budget based on where you are in your growth journey:
Minimum viable budget to gather data
$1,000 - $3,000/mo
Expected Sales
36-71 orders
Expected Revenue
$3,036 - $6,071
Target ROAS
3.4x
Focus: Standard Shopping only. Build conversion data. Test product segments.
Scaling what works with data-driven decisions
$3,000 - $10,000/mo
Expected Sales
71-238 orders
Expected Revenue
$6,071 - $20,238
Target ROAS
4.2x
Focus: Add Performance Max. Segment by product performance. Test remarketing.
Aggressive scaling with diversified campaigns
$10,000 - $50,000/mo
Expected Sales
238-1190 orders
Expected Revenue
$20,238 - $101,190
Target ROAS
3.8x
Focus: Multiple PMax asset groups. YouTube/Demand Gen. Expand to new markets.
Full-funnel strategy with brand building
$50,000+/mo
Expected Sales
1190+ orders
Expected Revenue
$101,190+
Target ROAS
3.6x+
Focus: Multi-market. TV/Connected TV. Influencer partnerships. Brand campaigns.
Recommended budget split by campaign type for shopify stores:
Protect your brand, cheapest conversions
Main scaling engine (segmented)
Control & comparison vs PMax
Cart abandonment recovery
High-intent category keywords only
Follow this phased approach to scale your budget profitably:
Foundation ($0-5K/month)
$1,500-5,000
Focus on profitability. Run Standard Shopping only until you hit 50 conversions/month. Use manual CPC or maximize clicks with CPC cap. Build conversion data before smart bidding.
Growth ($5K-25K/month)
$5,000-25,000
Add Performance Max with product segmentation (top sellers, new arrivals, clearance). Keep Standard Shopping as a control to verify PMax performance. Implement tROAS bidding once you have 30+ conversions per campaign.
Scale ($25K-100K/month)
$25,000-100,000
Expand PMax asset groups by category. Add YouTube/Demand Gen for awareness. Implement proper brand exclusions. Test advertorial strategy for 90% cheaper prospecting CPCs.
Enterprise ($100K+/month)
$100,000+
Multi-market expansion. Sophisticated feed optimization with supplemental feeds. Custom label strategies for margin-based bidding. Feed multiplication for carousel domination.