Adzooma Alternatives in 2026

Why people look for an Adzooma alternative

Adzooma is cheap and easy to start. Its home page offers a "Free forever plan" with "No credit card required," and every plan connects unlimited ad accounts. Here are 4 reasons you might outgrow it, each taken from Adzooma's own pages.

The free plan is thin. You get monthly reports, "3 PPC Alerts" and 1 user seat. Its suggestions, which Adzooma calls Opportunities, are a "Limited Number" on Free. To see them all you need Silver at $69 a month. Opportunities refresh monthly, weekly or daily, depending on your plan. Daily reports come only with Gold at $179 a month.

Shopping support is unclear. Shopping ads show a product's photo and price right in Google's results. Adzooma's home page says it can "Auto-audit product feeds and Shopping ads." A product feed is the file of your products, with prices and photos, that Google reads to build Shopping ads. Its help article on campaign types says only that it "fully supports Search and Display PPC Campaigns." PPC means pay-per-click ads. That article doesn't name Shopping or Performance Max. Performance Max is Google's campaign type that shows ads "including YouTube, Display, Search, Discover, Gmail, and Maps" from 1 campaign (Google Ads Help). Adzooma's menu also lists a Performance Max Toolkit and a Shopping Ads Enhancer. Ask which Opportunities work on your Shopping campaigns before you count on them.

You can't get money back. Its terms say payments "are final and non-refundable." When you cancel, the paid features stop at the end of the billing period.

Undo isn't stated. Adzooma says it "will never make changes without your approval," and Apply pushes a change "in real time." Its help pages list a History tab for past Opportunities. None of them states a way to undo a change.

Adzooma alternatives side by side

Prices are monthly list prices at $25K a month in ad spend. "Not stated" means the vendor's pages don't say it. The tool may still do it.

PerfoAds wrote this page and appears in the list. Its row is held to the same sourcing as the others.

What each tool costs at your size

Adzooma charges a flat fee per plan, with no account cap. Its pricing page names no spend limit. Opteo, Adalysis and TrueClicks charge by your total ad spend. PerfoAds charges $149 for each Google Ads account. Below are monthly list prices, with Adzooma Gold since it's the plan with daily reports.

PerfoAds is the lowest paid price in only 1 row: a single account that spends past $50K. Even there it's $30 a month below Adzooma Gold. Adzooma Silver ($69) and Free cost less than PerfoAds in every row.

Paying yearly changes the gaps. Silver costs $700 a year and Gold $1,800. By our math, that's $58.33 and $150 a month. The page says "SAVE 20%," though our math gives about 15% to 16%. Paid yearly, Gold costs $1 a month more than 1 PerfoAds account. Opteo takes 2 months off a yearly plan, so Basic works out to $107.50 a month. Adalysis costs $126 a month paid yearly up to $50K. TrueClicks' $100K plan costs $2,490 a year, or $208 a month.

So if price is your only reason to leave Adzooma, staying on Silver or Free is hard to beat. The tools below make sense when you need something Adzooma's pages don't state.

Opteo

Opteo is built around Google Ads and suits a small team. It scans your accounts every day and lists Improvements, which you can often apply "in one click." Basic costs $129 a month for 10 accounts up to $25,000 of total spend. Professional costs $249 for 25 accounts up to $100,000.

The trial lasts 14 days, and signup asks for a payment method. Data refreshes every 24 hours on Basic. Opteo offers to refund "your most recent invoice" if you're unhappy, which Adzooma's terms rule out. Its pages don't state undo.

Best for: small teams on Google Ads under $25K a month who want a daily list of fixes. More detail in Opteo alternatives.

Adalysis

Adalysis is the pick for deeper checks on Google and Microsoft. It lists "100+ prebuilt checks" you can edit, "24/7 monitoring," and critical alerts by email or Slack. Accounts and users are unlimited, as on Adzooma Silver and Gold.

You pay $149 a month up to $50K of spend, or $126 paid yearly, with every feature on every plan. The trial is 30 days. Fixes run when you click, or through auto-resolve rules you switch on. Changes its auto-resolve made can be undone. Its pricing page names Google and Microsoft only, though its help center explains how to connect Meta. PerfoAds vs Adalysis prices 9 setups.

Best for: PPC managers who outgrew Adzooma's checks and run Google plus Microsoft.

TrueClicks

TrueClicks is the closest match to Adzooma's free start. It costs nothing up to $50K a month of spend, with unlimited Google and Microsoft accounts. Each account gets a TrueClicks Score, and a bulk "Fix" button handles the same issue across your campaigns.

The free plan caps spend hard at $50K, and every user must share 1 email domain. Paid plans start at $249 for $100K of spend, with a 30-day trial. Its audit lists Shopping checks. Link Merchant Center and you see product feed errors there too. Its pages don't state undo.

Best for: anyone with many accounts who wants a free health score. PerfoAds vs TrueClicks shows 10 setups.

Optmyzr

Optmyzr is the big toolkit. It lists 7 ad platforms, from Google to TikTok, with white-label reports for agencies. White-label means client reports carry the agency's own logo. At $25K of spend it costs $299 a month for Essentials or $389 for Premium. Shopping and feed tools sit on Premium only.

You get a 14-day trial, plus a 30-day money-back guarantee on a first subscription. On undo, its help center is direct: "you can't undo changes made by optimization in Optmyzr" (Optmyzr help). You revert them in Google Ads.

Best for: agencies that run many platforms. At $25K of spend, even its yearly price of $209 a month is above Adzooma Gold.

PerfoAds

PerfoAds is built for online stores, Shopify or otherwise, on Google Ads. Each audit runs 166 automatic checks over 30+ data sources, with a score out of 100. It covers 4 campaign types: Search, Shopping, Performance Max and Demand Gen. Google runs Demand Gen ads "on YouTube, Discover, Gmail, and the Google Display Network" (Google Ads Help). Turn on monitoring and it sends daily alerts. A check runs at 06:00 UTC for spend spikes, broken tracking and ads Google rejected.

Its Feed Optimizer pulls your products from Merchant Center and rewrites up to 1,000 product titles a month. Google calls Merchant Center "a free tool" that puts your products in front of shoppers (Google Merchant Center Help). Nothing changes in your account until you approve it. Approve and undo are in beta, meaning they're still being tested. You can roll back most PerfoAds changes for 30 days.

The limits are real. There's no free trial and no free plan. It works with Google Ads only, so Microsoft and Facebook ads stay out. You can add up to 10 accounts, at $149 each. A money-back guarantee isn't stated.

Best for: 1 online store that has outgrown Adzooma's checks on Shopping and Performance Max, and wants fixes it can approve and roll back.

Google's own Recommendations

Your Google Ads account already has a Recommendations page and an Optimization score from 0 to 100%. Google describes the score as "an estimate of how well your Google Ads account is set to perform" (Google Ads Help). No separate fee is listed.

You apply or dismiss each one. Auto-apply covers "a select number of recommendations," for the types you turn on (Google Ads Help). Not sure what's on? See how to turn off auto-apply recommendations.

Best for: a free check before any paid tool. Keep in mind the advice comes from the company that sells the ads.

Avisos

Avisos is a free Shopify app that watches Google Ads. Its listing says it looks for "wasted spend, conversion tracking issues" and sends "alerts for issues impacting ROAS." ROAS is the sales you earn for each $1 of ad spend.

It launched on May 22, 2026, and listed 0 reviews when we looked. Its own website wouldn't load, so we read its Shopify App Store listing.

Best for: Shopify owners who want a second free check. It's too new to rate.

When to stay with Adzooma

Stay if the free plan covers what you read each month. You can't beat $0 with unlimited accounts. Stay if you run Facebook ads next to Google and Microsoft. Of the paid tools here, only Optmyzr lists all 3 on its pricing pages, and it costs more.

Stay if you manage many small accounts. Gold costs $179 a month whatever the count, and Silver costs $69 with unlimited user seats. Adzooma also has SEO and web metrics reports, such as slow-loading pages, if you want those in the same place.

How to switch

1. Save your reports first. Adzooma's terms say that after your account ends, "All data, files, or other information stored in Your account shall no longer be available to You." Download the reports you want to keep.
2. Cancel close to renewal. Payments are "final and non-refundable," and paid features run to the end of the billing period. You cancel under Billing, then Manage Subscription. Start the new tool before that date.
3. Remove Adzooma's manager link. When you add a Google Ads account, Adzooma tries to link it to its own MCC. MCC means manager account, a Google Ads account that can "view and manage multiple Google Ads accounts." Admins can end that link "at any time by unlinking" (Google Ads Help). In Google Ads, go to Admin, then Access & Security, then the Managers tab.
4. Remove app access. If you signed in to Adzooma with Google, remove it from the apps linked to your Google Account. Google says that once you do, "the app can't access your Google Account" (Google Account Help).
5. Know where past changes live. Adzooma applied its changes in your Google Ads account, so review them in Google Ads change history. Per Google, you "can undo most types of changes that were made in the last 30 days" in that list (Google Ads Help).
6. Set your target. Any tool judges results against a goal. Work out the return your margin needs with our break-even ROAS calculator.

For the wider field, see Google Ads audit tools compared. Weighing Optmyzr too? Read Optmyzr alternatives. On Shopify? See Google Ads tools for Shopify.

Who wrote this

Pawel Wilk founded PerfoAds and wrote this page. Pawel has 10 years in ecommerce and performance marketing. In that time he managed 100+ ad accounts and millions of dollars in ad spend. When you write to PerfoAds support, he's the one who answers. Adzooma facts come from its own site and knowledgebase, read on Nov 3, 2026. Facts on the other vendors come from their own sites, read on Nov 2 and 3, 2026. We quote list prices in US dollars. Prices change, so check before you pay.

FAQ

Is Adzooma really free?

Yes. The free plan connects unlimited ad accounts and needs no credit card. It includes monthly reports, 3 PPC alerts, 1 user seat and a limited number of Opportunities. Silver ($69 a month) shows every Opportunity, and Gold ($179) adds daily reports.

What is the cheapest alternative to Adzooma?

Below $50K a month in ad spend, TrueClicks costs $0. Google's Recommendations cost nothing in any Google Ads account. Avisos is a free Shopify app. Under $25K a month in spend, the cheapest paid pick is Opteo Basic at $129 a month, which is more than Adzooma Silver. For 1 account that spends more than $50K, PerfoAds is the cheapest paid pick here at $149.

Does Adzooma make changes on its own?

Adzooma says it "will never make changes without your approval." You click Apply on each Opportunity, and its alerts "never make changes to your campaigns automatically." Its pages don't state an undo, so use Google Ads change history for that.

Can I get a refund from Adzooma?

Its terms say payments are "final and non-refundable," and its refund policy says "no partial service refunds can be offered or claimed." Opteo offers to refund your most recent invoice, and Optmyzr has a 30-day money-back guarantee on a first subscription. Adalysis and TrueClicks say they don't refund unused time. PerfoAds doesn't state a money-back guarantee.

Want to see what PerfoAds would flag in your store's Google Ads? See the checks and the plan.