PerfoAds vs Adalysis

PerfoAds and Adalysis side by side

Prices are monthly list prices on a monthly bill unless a cell says yearly. "Not stated" means the vendor's own pages don't mention it. The tool may still do it.

PerfoAds wrote this page. Our own column gets the same scrutiny as the Adalysis one.

What you pay, setup by setup

Adalysis adds up the spend of every account you link. Its help center says all your logins "share one subscription, based on their total spend." It also re-checks your spend every month and moves your plan up or down, with an email 4 days before. PerfoAds ignores spend and counts accounts.

Here's the bill for 9 common setups. Yearly prices are Adalysis's annual rate, shown per month.

The quick rule: PerfoAds wins when each account spends a lot. Adalysis wins when you have many accounts, or when 1 account spends $50K a month or less and you pay yearly.

At $50K or under, 1 account costs $149 on both. Past $50K, 1 account costs less on PerfoAds on any Adalysis billing cycle. For 2 or more accounts, multiply $149 by your account count and check it against the Adalysis plan for your total spend.

Adalysis sets your plan from your spend in US dollars. If your account spends in another currency, it converts your spend "using daily exchange rates" to pick the plan. You can pay in US dollars or euros, and its euro price list uses the same figures.

Who Adalysis is for

Adalysis fits pay-per-click (PPC) managers and agencies with lots of accounts. The account count doesn't move the price, and team seats are unlimited. Its pricing FAQ says it can "combine the billing for multiple MCCs." An MCC, or manager account, is a Google Ads account that can "view and manage multiple Google Ads accounts" (Google Ads Help).

It's also the pick if you run Microsoft Ads next to Google Ads. Both come with every plan. Its help center adds a section on linking Meta ad accounts. The pricing page doesn't say how Meta spend is counted.

The tool goes deep on audits and testing. It starts with 100+ prebuilt checks, and you can edit each one or write your own. Reports can carry your own branding. The Adalysis MCP is a link that lets AI apps "Connect live account data with AI," in its words. Its FAQ says "the vast majority of your Adalysis data" can be reached that way.

Pick Adalysis if you want to test it free for 30 days first, or you manage more than 10 accounts.

Who PerfoAds is for

PerfoAds is built for online stores on Google Ads, whether you sell on Shopify or another platform. It also suits a freelancer with up to 10 accounts that each spend well.

An audit runs 166 automatic checks across 30+ data sources and scores the account out of 100. It covers 4 Google campaign types: Search, Shopping, Performance Max and Demand Gen. Performance Max is 1 campaign that can show ads on "YouTube, Display, Search, Discover, Gmail, and Maps" (Google Ads Help). Demand Gen campaigns appear "on YouTube, Discover, Gmail, and the Google Display Network" (Google Ads Help).

Turn on monitoring and you get daily alerts. Each day at 06:00 UTC, which is world standard time, PerfoAds looks for spend spikes, broken tracking and disapproved ads. Campaigns, search terms and budgets are looked at again every 24 hours.

Pick PerfoAds if 1 store spends more than $50K a month and you want a bill that stays flat as spend grows.

Who approves changes, and what can be undone

Adalysis: its pricing FAQ says it "won't make any changes to your Google Ads account without your explicit permission." Day to day, you fix issues inside Adalysis with your own click. You can also turn on auto-resolve for an alert. Then Adalysis acts by itself, for example to "Automatically add poorly converting search terms as negative keywords." Google says negative keywords "let you exclude search terms from your campaigns" (Google Ads Help). Its Auto manage tool can also reset daily budgets for you.

Changes made by auto-resolve go into an Auto resolve log. Adalysis says you "can also undo the change if you prefer." On Meta, its Placements screen has a Restore button that "undoes a change Adalysis made." For other changes you make in Adalysis, its pages don't state an undo. A Local change history tab lists them, next to Google Ads change history.

PerfoAds: PerfoAds says it "never changes anything in your account without your explicit approval." Approve and undo are in beta, which means they're still being tested. Most PerfoAds changes can be rolled back for 30 days. The rollback only covers what PerfoAds changed, never edits by you or another tool. One-click Apply Fix, which writes an approved change into Google Ads for you, is opt-in and also in beta.

Google Ads itself: every tool's changes land in Google's change history. Google says you "can undo most types of changes that were made in the last 30 days" there (Google Ads Help). So you have a fallback with either tool.

Store features

Shopping ads draw on your product feed, the list of products Google can show. The feed sits in Merchant Center, which Google calls "a free tool" for showing products to shoppers (Google Merchant Center Help).

PerfoAds: its Feed Optimizer pulls your product list in from Merchant Center. It rewrites up to 1,000 product titles a month per account. Sending them back to Merchant Center in 1 click is in beta. It's included in the $149 plan.

Adalysis: it sells Performance Max tools ("Take control of PMax"). Its alert templates include Shopping search terms, such as "Shopping term wasting spend." Its pages don't state Merchant Center or product feed tools.

Limits on both sides

PerfoAds limits:

• No free trial. Money-back isn't stated.
• Google Ads only.
• 10 accounts at most, $149 each.
• At $50K or less, 1 account costs the same on Adalysis, and less if you pay Adalysis yearly.
• Approve, undo, Apply Fix and the Merchant Center push are all in beta.
• Founded in March 2026, so it's a young product.

Adalysis limits:

• The bill rises with total spend, and the plan moves up on its own when spend crosses a tier.
• No refunds for unused days after you cancel.
• Undo is stated for auto-resolve changes and Meta placement changes only.
• Merchant Center and feed tools aren't stated.
• The pricing page names Google and Microsoft only. It doesn't say what Meta accounts cost.
• No live chat. Its FAQ says its AI assistant "doesn't feature a live chat," and you reach support by message from inside the app.

How to switch

From Adalysis to PerfoAds:

1. Turn off auto-resolve actions and Auto manage budgets. 2 tools changing the same campaigns make it hard to tell what worked.
2. Export what you want to keep. Adalysis lets you download most screens as a CSV file, a simple spreadsheet format.
3. Cancel in Adalysis under Billing. Your account stays active until the end of the billing cycle.
4. Adalysis says it "won't appear as a 'User' or 'Manager'" of your Google Ads account, so there's nothing to remove inside Google Ads. You sign in to Adalysis with Google. To cut that link too, remove Adalysis from the apps on your Google Account. Google says that once you remove access, "the app can't access your Google Account" (Google Account Help).

From PerfoAds to Adalysis:

1. Start the 30-day Adalysis trial while PerfoAds still runs. No card is needed.
2. Within 30 days, use PerfoAds rollback on changes you'd rather reverse.
3. Cancel PerfoAds. There's no contract.
4. Remove PerfoAds from your Google Account apps. Its about page notes that access "can be revoked at any time from Google account settings."

Whichever tool you choose, know your target first. Use the break-even ROAS calculator to find the lowest return your profit margin can live with. ROAS is the sales you get back for each $1 of ad spend.

Weighing more tools? Read PerfoAds vs Optmyzr, the Optmyzr alternatives or all Google Ads audit tools compared.

Who wrote this

This comparison is by Pawel Wilk, who founded PerfoAds. His record: 10 years in ecommerce and performance marketing, 100+ ad accounts managed, and millions of dollars in ad spend behind them. When you write to PerfoAds support, Pawel answers. Every Adalysis fact here comes from adalysis.com and its help center, read on Nov 2, 2026. Prices change, so check both sites before you pay.

FAQ

Is PerfoAds cheaper than Adalysis?

For 1 account that spends over $50K a month, yes. PerfoAds stays at $149, and Adalysis starts at $249, or $211 a month yearly. At $50K or less, 1 account costs $149 on both, and Adalysis drops to $126 yearly. With several accounts, Adalysis is usually cheaper, since it doesn't charge per account.

Does Adalysis have a free trial?

Yes. It's 30 days with no credit card, and bigger plans can extend it to 45 or 60 days. PerfoAds has no free trial.

Can you undo changes in Adalysis?

Yes, for changes its auto-resolve made, from the Auto resolve log. On Meta, it can also restore placement changes it made. For other changes, its pages don't state an undo. Google Ads change history is the fallback, where most changes from the past 30 days can be undone. On PerfoAds, rollback of its own changes works for 30 days and is in beta. It covers most changes.

Which is better for an agency?

Adalysis, for most agencies. It has no account cap, unlimited users, Microsoft Ads and branded reports. PerfoAds stops at 10 Google Ads accounts.

Running 1 store that spends over $50K a month? See the PerfoAds checks and the $149 plan.