Google Ads fix library

One page per problem. Each says what the problem looks like in your account, how to confirm it, when it is fine to leave, and how to fix it.

Conversion tracking

Primary vs secondary conversions: Add to cart or a $0 sale set as Primary in Google AdsWhen add to cart, checkout steps or $0 purchases count as primary conversions, Google bids for browsers. How to check your goals and fix them.

Account settings

Auto-apply recommendations are on in your Google Ads accountAuto-apply lets Google change bids, targets, keywords and reach on its own. See which types are on in your account and switch off the risky ones.

Search campaigns and keywords

Google Ads disapproved or limited one of your adsGoogle Ads disapproved your ad or marked it Eligible (limited)? See what each status means, find the exact policy reason, then fix or appeal it.