Google Ads monitoring: daily alerts for spend, sales and disapprovals
Once you turn on daily checks, PerfoAds checks each Google Ads account every morning against its own past days. It flags spend spikes, sales that suddenly stop and disapproved ads, and keeps at most 5 new alerts a day in your Inbox, worst first. Many come with a fix you approve first (beta).
The problem
A spend spike or sales tracking that quietly breaks can run for days before anyone opens the account.
Alerts that fire on every small wobble get ignored, and then the real problem gets missed too.
Checking every account by hand each morning takes time you don't have.
How it works
Detect
Each morning PerfoAds compares yesterday with 3 baselines: the 7-day average, the same weekday last week and the 30-day average. A spend jump is urgent only when all 3 agree.
Sort
AI reads what crossed the lines and keeps at most 5 new alerts a day, worst first, in your Inbox. The same problem on the next day stays 1 alert.
Fix
Many alerts come with a drafted fix. You see the exact change first, nothing runs until you approve it, and most changes can be undone for 30 days (beta).
Want to see this on your own account?
Run a full audit in about 30 minutes: same data, your numbers, your campaigns.
What you get
What it watches
Spend spikes and crashes, sales that stop or drop, disapproved ads, search terms that cost money with 0 sales, and Performance Max (Google's all-channel campaign type) spend on your own brand name.
A worked example
Your account spends $100 a day. Yesterday it spent $160: up 60% on the 7-day average, the same weekday last week and the 30-day average, so it's urgent. If that weekday last week was $140, it's only a warning. At $150, the 7-day average rises to $107, the jump is under 50% and there's no alert.
The default lines
Spend up 50% or down 70% vs the 7-day average. Sales down 40%, or 0 yesterday on a campaign that sold on 5 of the 6 days before. Cost per sale up 35% and return on ad spend down 30%, on Search and Shopping only.
Your sensitivity
When you turn on daily checks, set each area to off, low, medium or high. Low raises the bars by half. High lowers them to 60% of the default. Raised a budget on purpose? That spend alert is a false alarm, so dismiss it.
Fixes with approval (beta)
Preview the exact change, approve it from the Inbox, and undo most changes for 30 days. You turn this on yourself.
Closes itself
If a problem doesn't show up again for 5 days of checks, its alert closes on its own.
Good news too
Some alerts are wins, like a search term that keeps selling but isn't a keyword yet.
Pricing
Included in the $149 per account per month plan, for up to 10 accounts. No free trial. Alerts live in the app, and we don't send emails.
FAQ
What's the best way to monitor Google Ads accounts for problems?
Use a daily check that compares each day with the account's own past days and only flags big moves. PerfoAds does this every morning for spend, sales, disapproved ads and wasted searches. It keeps at most 5 new alerts a day and drafts fixes you approve.
What should I check weekly in a Google Ads account?
Spend and sales against your usual week (the average of the 4 weeks before), the changes you made and whether they worked, fixes still waiting, and where your ads showed. PerfoAds writes this up every Tuesday as a weekly audit, next to the daily alerts.
Can it fix issues, or just report them?
Both. Many alerts come with a drafted fix: you see the exact change, nothing runs until you approve it, and most changes can be undone for 30 days. This is in beta and you turn it on yourself. Other alerts say what to check.
When do new alerts appear?
PerfoAds pulls fresh data every day at 06:00 UTC. The first time you open PerfoAds that day, it writes the day's alerts within a few minutes. Right after you turn on daily checks, the first scan runs too.
Will I get alerts by email?
No. Alerts live in your Inbox in the app. There's no email, SMS or Slack message, so open PerfoAds once a day.