Daily Google Ads health alerts that don't cry wolf
Choose daily, every 3 days, or weekly per account. AI separates real anomalies from background noise.
The problem
Native Google alerts fire on every minor change, becoming background noise.
By the time you spot a CPA spike in dashboards, you've already wasted thousands.
Daily monitoring is too much work to do manually across 5+ accounts.
How it works
Watch
Daily snapshot of every key metric per account, automated and silent.
Detect
Statistical anomaly detection plus AI judgment on what actually matters.
Notify
Email digest with severity, dollar impact, and recommended action.
Want to see this on your own account?
Run a full audit in 5 minutes — same data, your numbers, your industry.
What you get
Per-account frequency
Daily, every 3 days, or weekly — pick what suits each client. Bulk-update across all accounts at once.
Severity-coded alerts
Critical, warning, and positive (yes — wins are alerts too). Each one ranked.
Anomaly detection
Z-score-based, account-relative thresholds. No false alarms on small accounts.
Dollar-impact context
Every alert quantifies the dollars at stake, not just a percentage change.
Weekly deep-dive report
Week-over-week summary with finding-progress grades against the original audit.
Acknowledge / dismiss
Alerts you've seen don't re-fire. Dismissed alerts can include feedback to tune the next batch.
Pricing
Included in $49/mo plan. Email delivery free; SMS and Slack on the roadmap.
FAQ
How is this different from Google's automated alerts?
Ours uses AI to suppress noise; theirs fires on every change. We also surface dollar impact and a recommended action with each alert.
What time do alerts arrive?
Daily runs at 06:00 UTC; emails arrive within 5 minutes after analysis completes. Weekly reports go out Mondays.
Can I customize thresholds?
Yes — sensitivity per category (Spend, Conversions, QS, Search Terms, Ad Copy, Device/Geo, Competitive). Plus B2B / B2C weekend modes.
What about weekend pacing?
B2B mode quiets weekend spend alerts (expected drop). B2C mode treats weekends as full-traffic days.
Does it page on-call?
No — email-only for now. PagerDuty and Slack integrations are on the roadmap.