Your Google Ads account explained in plain English
PerfoAds reads your Google Ads account and tells you what's working, what's wasting money and what to fix first. Short sentences. Ad terms get explained the first time they show up, like ROAS: the sales you get back for each $1 of ads.
The problem
Your reports are full of terms like impression share, Target ROAS and asset groups.
You get charts and numbers, and nobody tells you what they mean for your sales.
You don't know which problem costs the most, so you don't know where to start.
How it works
Connect
Sign in with your Google account. The audit reads your data and changes nothing.
Read
166 automatic checks run first. Then an AI review writes up what it found in short, plain sentences.
Act
You get a score out of 100, a short list of fixes in order, and what each problem costs where your data proves it.
Want to see this on your own account?
Run a full audit in about 30 minutes: same data, your numbers, your campaigns.
What you get
Jargon explained on the spot
When a finding has to use an ad term, it says what the term means right there. Our checker catches any finding that uses a common ad term without explaining it.
Numbers you can check
Every number in a finding comes from your own account. Anything we can't trace is labeled as an estimate.
A score you can follow
A health score out of 100 for the account, plus a count of problems in each area, like tracking or budgets.
Costly problems first
Findings are sorted by how urgent they are, then by the money at stake, so the worst problems sit at the top.
Your campaign names, as they are
Each finding names the campaign it's about, spelled the same way as in your account.
A weekly report in plain words
Once monitoring is on, a weekly report in the app sums up what changed, what got fixed and what's still open.
Says what it couldn't check
If part of your account couldn't be checked, the report names that part and never calls it clean.
Pricing
$149 a month for each Google Ads account you connect, up to 10. Billed monthly. No free trial. Cancel in the dashboard.
FAQ
Is there a tool that explains my Google Ads account in plain English?
PerfoAds does. It checks your account, then writes each finding in short sentences, explains ad terms the first time, and shows what the problem costs where your data proves it.
Do I need to know Google Ads to use it?
No. Each finding says what's wrong, why it matters and what to do about it. For example: Campaign A spent $420 in the last 30 days on 6 searches that never led to a sale. The fix is to block those 6 searches in Campaign A.
Is my data safe?
You sign in with Google, so PerfoAds never sees your password. The audit reads your data and changes nothing.
Who writes the findings?
The 166 checks are fixed rules written in code. An AI review then writes up your biggest campaigns, and each number it uses is checked against your data.
Who do I ask if a finding isn't clear?
Pawel Wilk, the founder. He has 10 years in ecommerce and performance marketing and answers support himself.