Google Ads audit for Shopify stores
Connect your Google Ads account and see what's wasting money, in dollars, in about 30 minutes. PerfoAds runs 166 automatic checks, with the ones online stores need most: purchase tracking, Shopping, Performance Max and your product feed.
The problem
You can't tell if Google Ads counts each sale once, twice or not at all.
Shopping and Performance Max money goes to products that never sell, and it's hard to see which ones. Performance Max is Google's all-in-one campaign type.
A generic checklist tells you to add keywords. It says nothing about your products or your feed.
How it works
Connect
Sign in with Google. PerfoAds reads your Google Ads account, plus your Merchant Center feed if you connect it.
Check
166 automatic checks look at tracking, budgets, search terms, Shopping, Performance Max and products. Then an AI review looks closer at your biggest campaigns.
Fix
You get a list in the order to fix things, with the monthly cost wherever your data proves it.
Want to see this on your own account?
Run a full audit in about 30 minutes: same data, your numbers, your campaigns.
What you get
Purchase tracking comes first
Is a sale counted twice? Is an add to cart counted as a sale? Did tracking stop? When tracking is broken, it goes to the top of your fix list, because every other number depends on it.
Products that spend and never sell
Shopping and Performance Max products that spent past a money bar set from your own account, with no sale in 90 days, listed by name with what they cost. Sizes and colors are added up first, so one unsold size of a best seller isn't called waste.
A worked example
Say your account spent $13,500 in 90 days for 300 sales. That's $4,500 a month and $45 per sale. The money bar is the higher of your cost per sale and a floor set by monthly spend: $50 at $1,000 to $10,000 a month. So it's $50. A jacket that spent $180 with no sale is listed by name: $180 in 90 days, about $60 a month.
Feed problems
With Merchant Center connected, it flags disapproved products, missing product details and missing shipping or return policies.
Brand searches in Performance Max
If you also run a Search campaign for your store's name, it flags when more than 1 in 5 Performance Max search clicks come from people who typed that name. Where the search data allows, it shows the campaign's return with and without those searches.
Numbers from your own data
Each dollar figure comes from your account. A figure we can't trace back is marked as an estimate.
Who built it
Pawel Wilk built PerfoAds. He brings 10 years in ecommerce and performance marketing, 100+ ad accounts run and millions of dollars of ad spend behind him.
Pricing
$149 per Google Ads account per month, billed monthly. 1 full audit per account each month. No free trial. Cancel from your dashboard anytime.
FAQ
What is the best Google Ads audit tool for a Shopify store?
Pick one that checks what drives store sales: purchase tracking, Shopping, Performance Max and the product feed. PerfoAds checks all 4 and shows the waste in dollars. It covers Google Ads only, so it fits stores where Google is a main paid channel.
Does PerfoAds connect to Shopify?
No. It reads your Google Ads account and, if you connect it, Google Merchant Center, where your product feed for Shopping ads lives. So it works the same for stores on any platform.
How long does the audit take?
About 30 minutes. You can close the page while it runs and come back to the results.
Will it change anything in my store's ads?
The audit only reads your data. A fix runs only after you approve it. Approve and undo are in beta.
How much does it cost?
$149 a month for each Google Ads account, up to 10 accounts. There's no free trial.