Long sales cycles, multiple decision-makers, and quote-based sales make B2B wholesale Google Ads fundamentally different. Our AI audit bridges the B2C-B2B gap.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Generic product searches attract consumers, not business buyers. You pay $2 per click for people wanting to buy one unit, not a case of 100.
B2B sales often require quotes, negotiations, and offline discussions. Tracking only online purchases misses 70%+ of actual revenue attribution.
The person searching isn't always the decision-maker. Junior staff research, managers decide. Your ads speak to researchers, not approvers.
B2B purchase cycles are 30-90 days. Optimizing for same-session conversion kills campaigns that actually drive business—just on longer timelines.
Minimum order quantities and bulk pricing aren't visible until deep in the funnel. Buyers who expected consumer pricing abandon at cart.
How does your store compare? Source: B2B ecommerce benchmarks 2025
Higher due to B2B competition CPC • Higher AOV enables strong ROAS despite low CVR ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to B2B Wholesale stores
Eliminating consumer clicks from campaigns
Tracking quotes to closed deals
Understanding 30-90 day B2B cycles
Connecting CRM data to Google Ads
Reducing abandonment from MOQ surprise
Reaching purchase-authorized contacts
"We started tracking quote requests as conversions with offline import. Turned out our 'failing' campaigns were driving 80% of our business. Mind-blowing insight."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for B2B Wholesale stores
Consumer traffic contamination is the biggest B2B Google Ads waste. Consumers searching for products you sell wholesale will click your ads, see minimum order requirements, and bounce—costing you $2-5 per useless click. Prevention: First, use explicit B2B keyword modifiers: 'wholesale,' 'bulk,' 'supplier,' 'distributor,' 'for business,' 'commercial.' Second, negative keyword extensively: 'single,' 'one,' 'home use,' 'residential,' 'individual,' 'personal,' 'DIY.' Third, in ad copy, include B2B signals: 'Minimum Order $500,' 'Wholesale Only,' 'For Business Buyers.' Fourth, if using Shopping, create a B2B-focused Merchant Center that shows pack quantities and wholesale pricing—or exclude consumer-oriented products entirely. Fifth, use demographic targeting to focus on ages 25-54 and exclude placements on consumer-oriented sites. Our audit measures your consumer traffic percentage and provides a filtering strategy.
Deep-dive guides to optimize every aspect of your ads