Pet parents are passionate but picky. Breed-specific needs, recurring purchases, and health concerns make pet product Google Ads complex. Our AI audit fetches the inefficiencies.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Generic pet keywords attract pet enthusiasts browsing content, not product buyers. 'Dog training tips' searchers rarely convert to product purchases.
Pet products often serve specific breeds or pet types. Generic 'dog food' campaigns waste money on mismatched traffic.
Pet consumables (food, treats, litter) are perfect for subscription, but ads don't emphasize recurring savings and landing pages bury subscribe-and-save.
Searches for vet-recommended products attract window shoppers who want information, not e-commerce purchases—they'll ask their vet instead.
Pet product shoppers price-compare heavily. Clicks go to your site, research happens, purchases happen on Chewy with auto-ship discounts.
How does your store compare? Source: Pet industry advertising analysis 2025
Lower than average, high volume CPC • Strong when optimized for repeat purchase ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Pet Products stores
Separating buyer vs. enthusiast traffic
Performance by pet type/breed targeting
Maximizing auto-ship conversion and retention
Measuring comparison shopping losses
Evaluating concern-based search value
Tracking subscription value by campaign
"We separated subscription-focused campaigns and breed-specific Shopping segments. Subscription signups tripled and overall ROAS went from 3.2x to 5.1x."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Pet Products stores
You can't outspend Chewy on generic pet terms—their budget is effectively unlimited. Instead, compete on specificity, speed, and specialization. Specificity: Target long-tail keywords Chewy doesn't prioritize—breed-specific products, specialty health formulas, artisan/handmade pet products. Speed: Emphasize same-day or next-day shipping if you can offer it locally—many pet needs are urgent. Specialization: Focus on niches Chewy serves poorly—raw/fresh pet food, unique supplements, breed-specific products. In your ads, highlight what Chewy can't match: expert customer service, specialty products they don't carry, sample programs. Build subscription loyalty early—Chewy's auto-ship is stickier, but so is yours once customers are set up. Use remarketing to capture customers who visited you but defaulted to Chewy habit. Our audit identifies specific keyword opportunities where you can win against major pet retailers.
Deep-dive guides to optimize every aspect of your ads