BigCommerce's enterprise features mean enterprise-level Google Ads complexity. Our AI audit finds optimization gaps your team is missing.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
BigCommerce's multi-storefront capability creates tracking nightmares. Different storefronts, currencies, and customer segments all bleed into aggregate metrics.
BigCommerce's built-in channel manager pushes products to Google Shopping, but conflicts with dedicated feed apps create duplicate listings and disapprovals.
Customer group pricing shows different prices to different users, but your feed shows retail prices. B2B customers see mismatched pricing and bounce.
Headless BigCommerce implementations often break standard tracking. Custom frontends need custom tracking, and most agencies miss this.
BigCommerce handles complex catalogs well, but that complexity doesn't translate cleanly to Google Shopping. Variant relationships, option sets, and modifiers break feed structure.
How does your store compare? Source: BigCommerce Partner Data 2025
Similar to Shopify CPC • Higher AOV drives better ROAS when optimized ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to BigCommerce stores
Separating B2B vs B2C performance accurately
Identifying duplicate listings and channel manager issues
Ensuring feed prices match landing page experience
Confirming conversions fire in custom implementations
Variant and option set feed mapping
Leveraging BigCommerce segments in Google Ads
"We had two feed sources creating duplicate products. Google was disapproving half our catalog. One fix, ROAS jumped from 2.8x to 4.5x."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for BigCommerce stores
BigCommerce has specific advantages for Google Ads that Shopify doesn't match, particularly for B2B and complex catalogs. BigCommerce's native B2B features (customer groups, tiered pricing, quote management) let you build sophisticated B2B ad funnels that Shopify requires expensive apps to replicate. The platform also handles complex product configurations better—important for Shopping feeds with many variants. However, BigCommerce's smaller app ecosystem means fewer specialized Google Ads tools. Shopify has more feed apps, more tracking integrations, and more agency expertise available. For pure D2C, Shopify's ecosystem advantage often wins. For B2B, multi-storefront, or complex catalog needs, BigCommerce's native features can drive better Google Ads results with less workaround. The 'better' platform is the one that matches your business model.
Deep-dive guides to optimize every aspect of your ads