Diversifying from Amazon to your own site? Google Ads is the escape route—but Amazon veterans make predictable mistakes. Our AI audit prevents the expensive learning curve.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Amazon's ACOS and TACOS metrics don't translate. Sellers expect 25% ACOS but see 50% 'ACOS' on Google and panic-cut campaigns that are actually profitable.
On Amazon, your product page gets trust from Amazon's brand. On your site, nobody knows you. Cold traffic conversion rates are 3-5x lower than expected.
Amazon trained customers to expect 1-2 day shipping. Your 5-7 day shipping loses to Amazon on product searches, even when you're advertising.
Amazon success comes from product optimization. Google success comes from audience targeting. Sellers dump their entire Amazon catalog into Shopping and wonder why nothing converts.
Your Amazon listing has 5,000 reviews. Your website has zero. Social proof that drove Amazon sales doesn't transfer, and new customers don't trust you.
How does your store compare? Source: Seller data analysis, Common Thread Collective 2025
Similar to general ecommerce CPC • Lower than Amazon ROAS until brand equity builds ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Amazon Sellers stores
Converting ACOS/TACOS thinking to ROAS framework
Identifying missing reviews, badges, and social proof
Understanding conversion impact of shipping speed
Finding which Amazon products work for Google
Protecting brand terms from Amazon affiliates
Building first-party data Amazon doesn't give you
"We were copying our Amazon strategy to Google and burning money. The audit showed us to focus on 5 hero products instead of 200. ROAS went from 1.5x to 3.8x."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Amazon Sellers stores
The fundamental difference is intent and trust. On Amazon, every shopper is pre-qualified—they're in a buying environment, they trust Amazon, and their credit card is saved. Your Amazon ads compete for eyeballs within that trust bubble. Google Ads is different: you're reaching people across the entire internet, most of whom don't know you and may not be ready to buy. The metrics reflect this: Amazon sellers see 15-20% conversion rates because Amazon did the hard work. On Google, expect 1-3% conversion rates starting out—not because your product is worse, but because you're building trust from zero. The mindset shift: Amazon is about product optimization within a trusted marketplace. Google is about audience development and brand building. Stop comparing ACOS to ROAS directly; they measure fundamentally different things.
Deep-dive guides to optimize every aspect of your ads