Viewing Performance

The Performance view gives you a clear picture of how your Google Ads campaigns are doing.

Key Metrics

At the top of each client's dashboard, you'll see:

• Total Spend: How much you've spent on ads
• Conversions: Number of valuable actions (calls, form fills, purchases)
• Cost per Conversion: Average cost to get one conversion
• Click-Through Rate (CTR): Percentage of people who clicked your ad

Performance Charts

Charts show how your metrics change over time. You can:

• Hover to see exact values for any date
• Change date range to see different time periods
• Compare metrics side by side

Campaign Breakdown

Below the overview, see performance for each campaign:

• Campaign name and status
• Spend and conversions
• CTR and CPC
• Trend indicators (up or down arrows)

Understanding Colors

• Green: Good performance, above benchmarks
• Yellow: Average performance, room for improvement
• Red: Below benchmarks, needs attention

Exporting Data

Click the Export button to download your performance data as a CSV file for reporting or further analysis.