Find wasted spend in Google Ads search terms, in dollars
A search term is the exact words a person typed before they clicked your ad. PerfoAds finds the terms that cost you money and never brought a sale, shows what each one cost, and drafts the negative keyword that blocks it.
The problem
The search terms report is long, and nobody has time to read every line each week.
You see a term cost money, but you can't tell if it cost enough to be worth blocking.
Blocking terms by hand is slow, and one careless negative can block searches that sell.
How it works
Read 90 days
PerfoAds reads your search terms from the last 90 days, with the spend, clicks and sales for each one.
Apply a money bar
A term is flagged only when it sold nothing and passed 2 bars set from your own account. The money bar is your average cost per sale, with a floor of $20 to $200 by monthly spend. The click bar is how many clicks it takes, at your usual sale rate, for a sale to be almost sure: 50 to 400. With under 10 sales in 90 days, it's 100.
Block after you approve
Each flagged term comes with an exact-match negative keyword for its own campaign. A negative keyword stops your ad from showing for that search. You approve it first (beta).
Want to see this on your own account?
Run a full audit in about 30 minutes: same data, your numbers, your campaigns.
What you get
Cost per term, in dollars
Each flagged term shows its spend, clicks and sales over 90 days. A sale here is whatever your account counts as a conversion, so if purchase tracking is broken, that goes to the top of your fix list first.
Search and Performance Max
Terms in Search and Shopping campaigns are checked one by one. Small terms that never sold but share a word are added up, and the word is offered as a negative only if no term that sold, and no keyword you bid on, uses it. Performance Max searches that cost money and never sold are grouped by reason.
Built-in guards
A negative that holds your brand name is never offered. Each single-term negative goes on the one campaign where the term was flagged, so your other campaigns keep showing your ad for it. A separate check warns when one of your negative keywords blocks a keyword you bid on.
A daily look at new waste
Once monitoring is on, the daily check also looks at search terms that spend with no sale, and can raise an alert in your Inbox.
Undo if you change your mind
Blocked a term by mistake? Most changes PerfoAds makes can be rolled back for 30 days (beta).
Who built it
Pawel Wilk built PerfoAds. He has run 100+ ad accounts over 10 years in ecommerce, with millions of dollars in ad spend.
Pricing
Part of the $149 per account monthly plan, along with the full audit and daily alerts. Up to 10 accounts. No free trial.
FAQ
What tool finds wasted spend in Google Ads search terms automatically?
PerfoAds reads 90 days of search terms and flags each one that spent past a money bar, with enough clicks and no sale. It shows the cost of each term and drafts the negative keyword. You approve before anything changes.
How does PerfoAds decide a search term is wasted?
It runs 3 tests: no sale in 90 days, spend past the money bar, and enough clicks to judge. Say your account spent $2,400 in 90 days for 40 sales. That's $60 per sale, so the money bar is $60. 1 in 40 clicks buys, so the click bar is 119. A term with $64 spent and 40 clicks isn't flagged yet. At 119 clicks with no sale, it is.
Will it add negative keywords on its own?
No. Each negative waits for your approval. Approve and undo are in beta, and most changes can be rolled back for 30 days.
Does it check Performance Max search terms?
Yes. Performance Max searches that cost money and never sold are grouped by reason, so you can see where that money went.
Does it work outside Google Ads?
No. PerfoAds works with Google Ads only. It doesn't read Microsoft Ads or Meta.