Subscription economics are LTV-first, but Google Ads optimizes for first purchase. Our AI audit bridges the gap to find your true profitable channels.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Your first box loses money intentionally—it's customer acquisition. But Google Ads optimizes for first-box revenue, pushing budget to high first-box, low-retention segments.
Gift subscriptions and self-subscriptions have completely different retention curves. Mixing them in campaigns means optimizing for the wrong audience.
Monthly subscribers churn at 15-20%. Prepaid annual subscribers stay. But CPCs are similar, and campaigns don't differentiate landing pages or offers.
Advertising current month's box when next month ships. Customers click expecting featured products, receive different items, and churn.
Competitor brand searches attract serial box-hoppers who subscribe, get the first discounted box, and cancel. High conversion, zero LTV.
How does your store compare? Source: SUBTA Industry Report 2025
Moderate, varies by niche CPC • Lower first-purchase ROAS, but LTV changes economics ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Subscription Boxes stores
Tracking retention curves by campaign and keyword
Segmenting different intent types
Identifying which term lengths to push
Finding campaign types that attract churners
Holiday and occasion-based campaign structure
Identifying box-hopper traffic patterns
"We were optimizing for first-box conversions. The audit revealed our competitor-targeting campaigns had 85% month-1 churn. Killed those, profitable for the first time in 6 months."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Subscription Boxes stores
First-box ROAS is almost meaningless for subscription businesses—what matters is LTV:CAC ratio. A 2x first-box ROAS might be incredibly profitable if average subscriber stays 8 months, or disastrous if they churn after one box. Target metrics should work backward: if your average subscriber LTV is $200 and you need 3:1 LTV:CAC for profitability, your target CAC is $67. If first box is $35, a 0.5x first-box 'ROAS' ($35 revenue / $67 CAC) is actually great. Traditional ROAS targeting destroys subscription businesses by optimizing for high first-box revenue (often introductory-offer seekers) instead of high-retention subscribers. We recommend tracking 'LTV-adjusted ROAS' that projects subscriber value, and our audit helps set up this tracking by analyzing your retention curves by acquisition source.
Deep-dive guides to optimize every aspect of your ads