High AOV, long research cycles, and showrooming behavior make home goods Google Ads challenging. Our AI audit finds where your budget furnishes competitors instead of you.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Customers research furniture online, click your ads, then buy from local stores where they can see/touch the product. You fund their research.
Furniture buyers research for 30-60 days. Your 30-day attribution window misses most conversions, so you cut 'underperforming' campaigns that actually work.
Large furniture shipping is expensive and complicated. Ads attract customers who bounce when they see $200+ shipping or 6-week delivery windows.
Customers don't know if furniture fits their space. Without AR/visualization tools, they browse but don't buy—afraid of expensive returns.
Home goods must match existing decor. Product photos in isolation don't show how pieces work in real rooms, creating purchase hesitation.
How does your store compare? Source: Home goods ecommerce analysis 2025
Higher due to competition and high AOV CPC • Lower conversion rate offset by high AOV ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Home & Furniture stores
Identifying traffic that views but buys elsewhere
Measuring 45-60 day purchase cycles
Correlation between shipping display and conversion
Lifestyle vs. product-only image performance
Impact of size info on conversion rates
Measuring visualization tool impact on purchase
"We extended remarketing to 60 days and added shipping info to our feed. Attributed conversions doubled—we had been cutting campaigns that were actually working."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Home & Furniture stores
Showrooming—where customers research online but buy in local stores—is the biggest challenge for furniture Google Ads. You can't eliminate it, but you can reduce it and optimize for online-purchase-intent traffic. Strategies: First, target keywords that signal online purchase intent: 'buy [product] online,' '[product] free shipping,' '[product] delivered to home.' Exclude 'near me,' 'showroom,' and 'store' queries. Second, emphasize online-only benefits in ads: exclusive online pricing, free shipping thresholds, no-hassle returns, white-glove delivery. Third, use remarketing audiences of engaged site visitors (3+ page views, 2+ minutes on site) rather than all visitors—these are past casual research. Fourth, for Shopping, ensure your free shipping policy is prominent so price-comparison shoppers see total value. Fifth, accept that some showrooming is unavoidable—factor it into your attribution model and set ROAS targets that account for assisted offline conversions. Our audit measures showrooming patterns in your traffic.
Deep-dive guides to optimize every aspect of your ads