Seasonal inventory, size/color variants, and brutal competition make fashion Google Ads uniquely wasteful. Our AI audit finds where your ad budget dies.
These problems are costing you revenue every day. Our audit finds exactly where your budget is leaking.
Ads running for winter coats in spring, summer dresses in fall. Your budget promotes products nobody's searching for while hot seasonal items get underbid.
Advertising sizes that are sold out, colors that don't photograph well, and variants with poor sell-through rates. Each click costs money but can't convert.
Competing against Shein, Zara, and H&M for generic fashion keywords is suicide. $3-5 CPCs for 'summer dresses' with 1% conversion rates.
Fashion is visual-first, but your product images are flat, inconsistent, or don't show the product in context. Low CTR means high costs.
Fashion has 25-40% return rates. Your 4x ROAS looks great until returns come back. You're optimizing for revenue that evaporates.
How does your store compare? Source: Common Thread Collective Fashion Report 2025
Higher than general ecommerce due to competition CPC • Lower before return adjustment, higher after for quality brands ROAS vs all ecommerce
What you should run vs. what you should avoid
6 critical areas specific to Fashion & Apparel stores
Budget allocation vs. seasonal search demand
Identifying which sizes/colors actually convert
Finding high-return products consuming budget
Image performance benchmarking against competitors
Ensuring products appear in correct searches
Identifying winnable vs. unwinnable keywords
"We were advertising last season's styles at full price while our new arrivals were underbid. Fixed seasonal segmentation, ROAS went from 2.8x to 4.1x."
One-time payment. Results in 5 minutes. No subscription.
"Found $800/mo in wasted PMax spend" — S.M., Shopify Store
"Audit all my product stores" — T.K., D2C Brand
"Run monthly, ROAS up 40%" — R.S., Ecommerce
"Essential for my ecom clients" — M.L., Agency
Common questions about running Google Ads for Fashion & Apparel stores
You don't compete head-to-head—you find the battles you can win. Fast fashion giants like Shein and Zara have bottomless budgets for generic keywords like 'summer dresses' or 'women's tops.' Their goal is market share, not ROAS. Your strategy should be specificity: instead of 'summer dresses,' target 'linen midi dress for wedding,' 'petite work dresses,' or '[your brand] + product type.' These long-tail keywords have lower search volume but dramatically higher conversion rates because they match specific intent. Also, lean into what fast fashion can't offer: sustainable materials, size inclusivity, quality craftsmanship, made locally. Keywords like 'sustainable fashion brands' or 'ethical denim' attract buyers willing to pay more for values alignment. Our audit identifies which keyword categories you can win and which are budget traps.
Deep-dive guides to optimize every aspect of your ads