Automate Google Shopping custom labels (0–4) in one click
Margin · seasonality · performance · price tier · trend. Daily drift monitoring. 5-label segmentation framework.
The problem
Most stores leave custom labels 0–4 empty, missing the strongest segmentation lever.
Manual labeling is impossible to keep current as inventory shifts.
Without labels, every product competes for the same campaign budget.
How it works
Connect
Merchant Center + Google Ads OAuth — or feed upload if you prefer.
Configure
Set rules per label using the 5-label framework, tuned to your business.
Sync
Daily supplemental feed; drift alerts when products cross a tier boundary.
Want to see this on your own account?
Run a full audit in 5 minutes — same data, your numbers, your industry.
What you get
5-label framework
Margin, Seasonality, Performance (ROAS), Price tier, and Trend — all five at once.
Rule-based per label
Define cutoffs that match your business, not someone else's defaults.
Daily drift monitoring
Alert when a product crosses a tier boundary so your campaigns stay accurate.
Google Sheets supplemental feed
Auto-syncs without touching the main feed. Roll back by removing the supplemental in Merchant Center.
Bulk reassignment
Re-tier all products at once when your strategy changes. No CSV exports required.
Campaign-aware
Segment your PMax and Shopping campaigns by these labels for budget control that actually matches margin.
Pricing
Included in $49/mo plan. No SKU limits regardless of catalog size.
FAQ
What if a product matches multiple tiers?
Each label is independent — a product can be both "high-margin" and "winter-only". You get all 5 labels populated per product.
Does it modify my main feed?
Supplemental only. Main feed untouched. Remove the supplemental in Merchant Center to revert at any time.
How often does it sync?
Daily at 06:00 UTC, with on-demand re-sync available from the dashboard for urgent changes.
Can I use my own label scheme?
Yes — the 5-label framework is a default, not a constraint. Define any rules you want; the system honors your config.
What about product variants?
Each variant gets independent labels. No more painting all sizes of a SKU with the same brush.