| Feature | PerfoAds | Supermetrics |
|---|---|---|
Data extraction Supermetrics specializes in data pipelines | ||
Google Sheets integration | ||
Looker Studio connector | ||
BigQuery/warehouse export | ||
AI-powered recommendations | ||
Business context learning | ||
Natural language AI chat | ||
Smart alert system | ||
70+ data sources |
Key advantages that make PerfoAds the better choice for most teams.
Data analysts and teams building custom reporting dashboards who need raw data access across many marketing platforms
Supermetrics and PerfoAds solve fundamentally different problems. Supermetrics is a data pipeline - it extracts marketing data and moves it to spreadsheets, dashboards, or warehouses. You still need to analyze that data yourself. PerfoAds is an optimization platform - we analyze your Google Ads data and tell you what actions to take. If you need raw data for custom reporting, Supermetrics excels. If you need to actually improve your Google Ads performance, PerfoAds delivers actionable insights.
You absolutely can, and many sophisticated teams do exactly this. Supermetrics gives you raw data access in whatever format you need - spreadsheets, Looker Studio, BigQuery. The question is: do you have the time and expertise to analyze that data regularly? For a single Google Ads account, manual analysis might take 4-8 hours per week. PerfoAds AI does this analysis automatically and continuously, surfacing insights you'd have to dig for manually. Think of it as Supermetrics gives you ingredients, PerfoAds gives you the recipe and cooks the meal.
Start optimizing your Google Ads with AI that understands your business. Plans start at $39/month.