| Feature | PerfoAds | Polar Analytics |
|---|---|---|
Cross-channel reporting | ||
Google Ads optimization | ||
Custom dashboard builder | ||
Cohort analysis | ||
LTV predictions | ||
AI recommendations | ||
Shopify integration | Soon | |
Real-time alerts | ||
Audit functionality | ||
Campaign structure analysis |
Key advantages that make PerfoAds the better choice for most teams.
Growing DTC brands who need beautiful cross-channel reporting and cohort analysis for strategic decisions
Polar Analytics excels at unified reporting and cohort analysis—great for strategic planning and stakeholder communication. PerfoAds excels at Google Ads optimization—great for tactical improvement and ROAS growth. If you need board-ready dashboards across all channels, choose Polar. If you need to improve your Google Ads performance specifically, choose PerfoAds.
If your primary goal is Google Ads optimization, Polar is not the best value. Polar excels at cross-channel reporting, cohort analysis, and LTV prediction—strategic analytics. For tactical Google Ads optimization (campaign structure, wasted spend, keyword opportunities), PerfoAds provides more actionable insights at a lower cost. If you need both strategy and tactics, some brands use Polar for the big picture and PerfoAds for Google-specific optimization.
Start optimizing your Google Ads with AI that understands your business. Plans start at $39/month.