| Feature | PerfoAds | Northbeam |
|---|---|---|
Machine learning attribution | ||
Google Ads optimization | ||
Media mix modeling | ||
Creative analytics | ||
Real-time performance alerts | ||
AI recommendations | ||
Incrementality testing | ||
Budget allocation modeling | ||
Shopify integration | Soon | |
Audit functionality |
Key advantages that make PerfoAds the better choice for most teams.
Enterprise DTC brands spending $100K+/month who need sophisticated attribution modeling and media mix optimization
Northbeam is an excellent tool for enterprise brands who need sophisticated attribution modeling. But if Google Ads is your primary channel and you want actionable optimization recommendations rather than attribution modeling, PerfoAds provides more direct value at a fraction of the cost. Most brands under $100K/month ad spend get more ROI from PerfoAds.
If you're spending less than $100K/month on paid media across multiple channels, probably yes. Northbeam's attribution modeling requires significant data volume to produce reliable insights. Their pricing ($1,000+/month) also assumes you have substantial ad spend to optimize. For brands under this threshold, PerfoAds provides more actionable insights at a much lower cost. Once you scale past $100K/month and need cross-channel attribution modeling, Northbeam becomes valuable.
Start optimizing your Google Ads with AI that understands your business. Plans start at $39/month.