| Feature | PerfoAds | Manual Management |
|---|---|---|
Full control | ||
AI-powered recommendations | ||
Business context learning | ||
Automated monitoring | ||
Smart alerts | ||
Time required 10 min/day vs 2-4 hours/day | ||
Expertise required AI augments your skills |
Key advantages that make PerfoAds the better choice for most teams.
PPC specialists with 1-2 accounts and plenty of time to dedicate to manual optimization
Manual management gives you complete control but demands significant time investment. For accounts over $5k/month in spend, the ROI on AI optimization tools like PerfoAds typically pays for itself within the first month through time savings and improved performance. The question isn't whether you can manage manually - it's whether you should.
For a single Google Ads account with $5-10k monthly spend, proper manual management typically requires 8-15 hours per week. This includes daily bid adjustments, weekly search term reviews, regular ad copy testing, landing page optimization, competitor monitoring, and staying current with platform changes. Google releases 3,000+ updates per year. Most "manual managers" actually under-manage their accounts because they simply don't have enough time - leading to wasted spend and missed opportunities.
Start optimizing your Google Ads with AI that understands your business. Plans start at $39/month.