| Feature | PerfoAds | Elevar |
|---|---|---|
Server-side tracking | ||
Conversion accuracy Elevar fixes tracking, PerfoAds audits it | ||
Google Ads optimization | ||
Data layer management | ||
Shopify integration | Soon | |
GA4 enhancement | ||
AI recommendations | ||
Campaign analysis | ||
Real-time alerts | ||
Audit functionality |
Key advantages that make PerfoAds the better choice for most teams.
Ecommerce brands with tracking accuracy issues who need server-side implementation to recover lost conversions
Elevar and PerfoAds are complementary tools, not competitors. Elevar solves tracking accuracy—ensuring your conversions are recorded correctly. PerfoAds solves optimization—helping you improve campaign performance. If your tracking is broken, fix it with Elevar first. Then use PerfoAds to optimize based on accurate data. Many successful ecommerce brands use both.
If you suspect significant tracking issues (iOS 14 impact, missing conversions, discrepancy between platform and store data), yes—fix tracking first. PerfoAds optimization recommendations are only as good as your data. However, our audit includes conversion tracking analysis that can help identify if you have tracking issues. Many users discover tracking problems through PerfoAds audit, then implement Elevar, then return to PerfoAds for optimization. Both tools provide value at different stages.
Start optimizing your Google Ads with AI that understands your business. Plans start at $39/month.