A typical $10,000/month account wastes $2,500+ on non-converting clicks, irrelevant search terms, and poorly targeted campaigns.
Understanding the root causes is the first step to solving the problem.
Broad match keywords trigger ads for irrelevant searches. Without comprehensive negative keyword lists, you pay for clicks from job seekers, DIYers, and people with no buying intent.
When campaigns aren't properly organized, budget flows to underperforming keywords instead of your best performers. Smart Bidding can't optimize what's structurally broken.
Campaigns that aren't regularly reviewed accumulate waste. Search terms change, competitor behavior shifts, and seasonal patterns evolve - but your campaigns stay static.
Showing ads to everyone instead of your ideal customer means paying for clicks from people who'll never convert. Geographic, demographic, and audience targeting issues compound waste.
Well-intentioned fixes that often make things worse.
By the time you spot a bad search term in reports, you've already paid for dozens of clicks. Proactive negative keyword research prevents waste before it happens.
Pausing a broad match keyword doesn't fix the underlying targeting issue. The next keyword will have the same problem. You need structural solutions.
Smart Bidding optimizes within your constraints, but it can't fix bad campaign structure, poor ad relevance, or targeting issues. Garbage in, garbage out.
Purpose-built features to detect, diagnose, and fix wasted ad spend.
AI analyzes your search terms, identifies patterns of waste, and quantifies exactly how much budget is being lost to irrelevant traffic.
Get AI-generated negative keyword recommendations based on your search term patterns, not generic lists.
Get notified when specific campaigns, ad groups, or keywords start wasting more than their fair share of budget.
AI watches for new sources of waste 24/7, catching issues within hours instead of weeks.
Best practices to prevent this problem from occurring or recurring.
PerfoAds provides a Wasted Spend Analysis that examines your search terms, audience performance, and campaign efficiency to calculate actual waste. For most accounts, we find 20-35% of spend going to non-converting traffic. The analysis breaks down waste by category: irrelevant search terms, poor-performing keywords, geographic waste, and more. You'll see specific dollar amounts, not just percentages, so you understand the real impact. Many users are shocked to discover they're losing $500-$2,000+ per month on clearly identifiable waste.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.