Feed issues silently kill Shopping and PMax performance. Bad titles, missing data, and feed errors reduce visibility and waste budget.
20-40% of Shopping potential lost to feed issues
Impression Share, CTR, Quality Score, CPC, ROAS
Feed quality directly impacts Shopping ad eligibility, auction performance, and click-through rates. Poor feeds waste 20-40% of Shopping budget on missed opportunities.
Understanding the root causes is the first step to solving the problem.
Titles missing key attributes (brand, size, color) reduce search matching and ad appeal.
GTINs, MPNs, and product category data affect eligibility and auction performance.
Blurry, watermarked, or non-compliant images hurt CTR and cause disapprovals.
Price, availability, and shipping mismatches between feed and website trigger disapprovals.
Well-intentioned fixes that often make things worse.
Shopify/WooCommerce defaults often miss key attributes. Custom feed optimization is necessary for good performance.
Warnings indicate issues affecting performance even if products aren't disapproved. Fix warnings, not just errors.
Best bidding and structure can't overcome poor feed quality. Feed is the foundation of Shopping performance.
Purpose-built features to detect, diagnose, and fix shopping feed problems.
Identify products with likely feed issues based on performance patterns (low impressions, poor CTR).
Suggest title structures and missing attributes based on high-performing products.
Group products by performance to identify which SKUs have feed vs strategy issues.
Benchmark against auction competitors to identify feed quality gaps.
Best practices to prevent this problem from occurring or recurring.
Key indicators: low impression share despite competitive bids, some products never showing, Merchant Center warnings or disapprovals, and poor CTR compared to benchmarks. PerfoAds identifies products whose performance suggests feed issues. We can't directly analyze your feed, but we flag products worth investigating.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.