Without accurate conversion data, you're flying blind. Every optimization decision is based on flawed information.
Incalculable - all decisions based on bad data
Reported Conversions, CPA, ROAS, Bidding Performance, Attribution
Conversion tracking issues corrupt all your optimization decisions. You might be scaling campaigns that aren't actually working or cutting campaigns that are. Wasted budget and missed opportunities compound daily.
Understanding the root causes is the first step to solving the problem.
Conversion tags not firing correctly due to JavaScript errors, wrong event triggers, or placement issues.
Same conversion counted multiple times due to page reloads, multiple tags, or incorrect deduplication.
Consent mode, ad blockers, and privacy browsers preventing conversion signals from reaching Google.
Conversion windows in Google Ads don't match your actual sales cycle, causing data gaps.
Well-intentioned fixes that often make things worse.
Tracking breaks silently. Website updates, tag manager changes, or platform updates can break tracking without obvious errors.
Google Ads reports what it sees. If tracking is broken, it reports bad data with no warning. Cross-reference with CRM is essential.
First-party data through enhanced conversions improves tracking accuracy significantly, especially with privacy restrictions.
Purpose-built features to detect, diagnose, and fix poor conversion tracking.
AI monitors conversion patterns for anomalies - sudden drops, suspicious spikes, unusual delays that indicate tracking issues.
Compare Google Ads conversions to GA4 and other data sources to identify discrepancies early.
Get notified immediately when conversion patterns suggest tracking problems, before days of bad data accumulate.
When issues are detected, AI provides specific diagnosis and remediation steps.
Best practices to prevent this problem from occurring or recurring.
The gold standard is comparing Google Ads reported conversions to your actual sales/leads in CRM. They should be within 10-15% of each other (some variance is expected due to attribution differences). Larger discrepancies indicate tracking issues. Also watch for: sudden changes in conversion volume without corresponding campaign changes, impossible conversion rates (100% CVR), or conversion delays exceeding your typical sales cycle. PerfoAds monitors these patterns automatically.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.