Every missed optimization is money left on the table. The cumulative effect of daily small misses adds up to significant lost value.
Understanding the root causes is the first step to solving the problem.
Only looking at accounts when something breaks. Proactive opportunities get ignored.
Too busy putting out fires to look for improvements. Optimization is perpetually deprioritized.
Opportunities exist in the data but you don't know where to look or what to look for.
So much to potentially analyze that analysis paralysis sets in. Easier to do nothing.
Well-intentioned fixes that often make things worse.
Top performers often have the most scalable opportunity. A 10% improvement on your best campaign beats a 50% improvement on your worst.
Your account is unique. Generic advice might not apply. Data-driven recommendations beat generic playbooks.
Campaigns decay. Competition changes. What worked at setup won't work forever without continuous optimization.
Purpose-built features to detect, diagnose, and fix missed opportunities.
AI scans your entire account for improvement opportunities and surfaces them proactively.
Each opportunity comes with estimated impact so you can prioritize high-value improvements.
AI watches 24/7. New opportunities are identified as they emerge, not at your next review.
Focus on what matters most. Recommendations ranked by expected impact and effort.
Best practices to prevent this problem from occurring or recurring.
Common opportunities include: high-performing keywords that could handle more budget, search terms worth adding as keywords, Quality Score improvements with significant cost savings, ad copy variations worth testing, audience segments to add or exclude, bidding strategy adjustments, and dayparting optimizations. PerfoAds finds opportunities across all dimensions of your account.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.