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Common Google Ads Problem

Fix Low Quality Scores and Cut Your CPCs

Quality Score directly impacts how much you pay per click. Low QS means paying more for worse positions.

Estimated Cost

$500-$5,000+ per month in excess CPCs

Affected Metrics

CPC, Ad Position, Impression Share, CPA, Budget Efficiency

Do You Recognize These Symptoms?

Quality Scores below 6 on key keywords
Higher CPCs than competitors
Poor ad positions despite high bids
Expected CTR or Ad Relevance rated "Below Average"
Landing Page Experience warnings

The Real Impact

A Quality Score of 5 can cost you 50-100% more per click than a QS of 8. On a keyword spending $5,000/month, that's $2,500-5,000 in excess costs.

Why This Happens

Understanding the root causes is the first step to solving the problem.

1Poor keyword-ad relevance

Your ads don't closely match the keywords triggering them. Generic ads for specific keywords hurt Ad Relevance scores.

2Low expected CTR

Historical CTR on your keywords is below what Google expects. This can be due to weak ad copy or misaligned intent.

3Poor landing page experience

Slow load times, thin content, or pages that don't match ad messaging hurt Landing Page Experience scores.

4Account structure issues

Too many keywords per ad group makes tight keyword-ad matching impossible. Structure affects relevance.

Common Mistakes to Avoid

Well-intentioned fixes that often make things worse.

Ignoring QS because "it's just a number"

QS directly determines your actual CPC. It's not a vanity metric - it's a multiplier on every click you pay for.

Focusing only on ad copy changes

QS has three components. Ad copy only affects Expected CTR and Ad Relevance. Landing Page Experience requires page improvements.

Creating one ad for many keywords

Tight ad-keyword relevance is impossible with broad ad groups. SKAGs or tightly themed ad groups are necessary for high QS.

The Solution

How PerfoAds Solves This Problem

Purpose-built features to detect, diagnose, and fix low quality score.

QS Tracking Dashboard

Track Quality Score over time (Google only shows current). See trends and identify when QS started declining.

Component-Level Analysis

See exactly which component (Expected CTR, Ad Relevance, Landing Page) is dragging each keyword down.

Specific Recommendations

Get actionable suggestions: "Include keyword in Headline 1" or "Improve landing page load time from 4.2s to under 3s."

Impact Prioritization

Know which QS improvements will save the most money. Focus on high-spend, low-QS keywords first.

Prevention Tips

Best practices to prevent this problem from occurring or recurring.

Keep ad groups tightly themed (10-15 closely related keywords max)
Include primary keyword in at least one headline
Ensure landing pages match ad messaging closely
Maintain landing page load times under 3 seconds
Refresh ad copy quarterly to maintain CTR

Frequently Asked Questions

The impact is significant and compounding. Moving from QS 5 to QS 7 can reduce CPC by 20-30%. On a keyword spending $2,000/month at $4 CPC, that's $400-600/month saved - just from QS improvement. And better positions often improve CTR and conversion rates too. Across an account, QS optimization is often the highest-ROI activity you can do. PerfoAds quantifies the dollar impact of each QS improvement so you prioritize effectively.

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