When results start sliding, you need to understand why quickly - before small declines become major problems.
10-30% of ad spend going to diminishing returns
CPA, ROAS, Conversion Rate, Impression Share, Overall ROI
Performance decline compounds. A 10% efficiency loss this month becomes 20% next month if unaddressed. Early detection and intervention is critical.
Understanding the root causes is the first step to solving the problem.
New competitors or existing ones increasing bids. Your campaigns are the same but the auction is harder.
The same audiences seeing the same ads repeatedly. Response rates naturally decline over time.
Seasonality, economic shifts, or changes in customer behavior affecting demand.
What worked last year may not work this year. Keywords, ads, and targeting need continuous refreshing.
Well-intentioned fixes that often make things worse.
By the time decline is obvious, significant damage is done. Early detection enables early intervention.
Random changes might fix the wrong thing or make it worse. Understand the cause before applying the cure.
Automation amplifies what's in your account. If inputs (targeting, ads, landing pages) are degrading, outputs will too.
Purpose-built features to detect, diagnose, and fix declining performance.
AI identifies declining trends before they become obvious - catching 5% drops before they become 20%.
When performance declines, AI diagnoses likely causes: is it competition, creative fatigue, targeting, or external factors?
Correlate your performance changes with competitive dynamics. Know if you're facing market-wide pressure or account-specific issues.
Get specific, prioritized recommendations for reversing declines based on the diagnosed cause.
Best practices to prevent this problem from occurring or recurring.
Look at multiple weeks of data and compare to the same period last year (to account for seasonality). A one-week dip could be noise; three weeks of consistent decline is likely a trend. Also check if decline is account-wide or isolated to specific campaigns. Isolated decline is usually fixable within your account. Account-wide decline may be competitive or market-driven. PerfoAds uses statistical analysis to distinguish noise from signal.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.