Google Ads has hundreds of metrics. Most of them don't matter. AI filters signal from noise.
Lost opportunity from slow or wrong decisions
Decision Speed, Analysis Accuracy, Strategic Alignment, Time Efficiency
Data without insight is just noise. Analysis paralysis means delayed decisions while opportunities pass and problems compound.
Understanding the root causes is the first step to solving the problem.
Google Ads surfaces hundreds of metrics. Without knowing which matter, you analyze everything and conclude nothing.
Raw numbers without interpretation are meaningless. Is 3% CTR good or bad? Depends on context you don't have.
Ad hoc analysis produces inconsistent results. Different people, different days, different conclusions.
Beautiful dashboards that don't tell you what to do. Information without recommendation is incomplete.
Well-intentioned fixes that often make things worse.
Past a point, more data creates confusion, not clarity. Signal-to-noise ratio matters more than volume.
Dashboards show data but don't analyze it. You still need to interpret everything yourself.
Perfect information never arrives. Good decisions balance data with reasonable assumptions.
Purpose-built features to detect, diagnose, and fix data overload.
AI analyzes your data and tells you what it means. "CPA increased 15% because..." not just "CPA: $45."
Focus on what matters. AI surfaces the insights most likely to impact your business.
Ask questions like "Why did conversions drop last week?" and get actual answers, not data exports.
Reports that end with recommendations, not just observations. Know what to do, not just what happened.
Best practices to prevent this problem from occurring or recurring.
For most advertisers, the metrics that matter are: conversions (your actual goal), CPA or ROAS (efficiency of achieving that goal), conversion rate (traffic quality), Quality Score (cost driver), and impression share (opportunity size). Everything else is either a component of these or rarely actionable. PerfoAds focuses on metrics that drive decisions, not just metrics that exist.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.