Your CPCs increased and performance dropped - is it you or competition? Without competitive visibility, you'll never know.
Wasted effort fixing the wrong problems + missed competitive opportunities
Impression Share, CPC, Ad Position, Market Share, Strategic Planning
Without competitive context, you can't diagnose problems correctly. You might "fix" your campaigns when the real issue is new competitive pressure.
Understanding the root causes is the first step to solving the problem.
Auction Insights exists but is buried and rarely reviewed. Most advertisers don't know who they're competing against.
Only looking at competition after problems emerge. By then, competitors have already gained ground.
Google shows current auction insights but not trends. You can't see how competitive dynamics have changed.
Even if you check competitors, you don't connect their changes to your performance changes.
Well-intentioned fixes that often make things worse.
You can't control competitors, but you can adapt to them. Awareness enables strategic response.
The competitive landscape is dynamic. Focusing on one player means missing others.
Not every performance issue is competitive. Sometimes it's your account. Context matters.
Purpose-built features to detect, diagnose, and fix competitor blindness.
Track all your auction competitors in one view with trend data over time.
Get notified when new competitors enter your auctions or existing ones increase presence.
AI correlates your performance changes with competitor activity. "CPC increased 15% when Competitor X entered."
Competitive-informed suggestions: defend where threatened, attack where opportunity exists.
Best practices to prevent this problem from occurring or recurring.
Google Auction Insights shows: which domains appear in the same auctions as you, their impression share relative to yours, overlap rate (how often you compete), position above rate (how often they outrank you), and outranking share. This is aggregate data, not click-by-click, but it's surprisingly useful for understanding competitive dynamics. PerfoAds tracks this over time to show trends.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.