Your top performers are starving while underperformers feast. AI identifies budget misallocation and recommends rebalancing.
15-40% efficiency loss from suboptimal allocation
Overall ROAS, Total Conversions, Budget Efficiency, Opportunity Cost
Budget misallocation means underinvesting in what works and overinvesting in what doesn't. You're leaving conversions on the table while wasting money.
Understanding the root causes is the first step to solving the problem.
Budgets set months ago don't reflect current performance. Winners aren't recognized and rewarded.
Spreading budget evenly ignores that some campaigns deserve more. Not all campaigns are equal.
Hesitation to reallocate because "what if the struggling campaign turns around?" Meanwhile, proven winners are constrained.
Optimizing campaigns individually instead of as a portfolio misses reallocation opportunities.
Well-intentioned fixes that often make things worse.
High-spend campaigns might also be high-return. Cut based on efficiency, not absolute spend.
Performance changes constantly. Monthly budget reviews miss opportunities and waste.
When Google says a profitable campaign is limited, you're leaving money on the table.
Purpose-built features to detect, diagnose, and fix budget misallocation.
See all campaigns ranked by efficiency. Identify who deserves more budget and who deserves less.
AI calculates optimal budget distribution across your campaigns based on performance data.
Get notified when profitable campaigns hit budget limits so you can reallocate quickly.
View your campaigns as a portfolio and optimize total return, not individual campaign metrics.
Best practices to prevent this problem from occurring or recurring.
Start with efficiency metrics: which campaigns have the best ROAS or lowest CPA? Then check constraint: are those efficient campaigns limited by budget (check impression share lost to budget)? If a campaign is both efficient AND budget-constrained, it deserves more budget. PerfoAds shows this clearly - ranking campaigns by efficiency and flagging those with budget headroom.
PerfoAds AI identifies, diagnoses, and helps you fix account issues automatically. Start solving problems today.