Search terms determine what you're actually paying for, yet most advertisers check them monthly at best. Hidden in thousands of rows are both expensive waste and expansion opportunities - if you could find them.
Method: Periodic search term report review, manual negative keyword addition
Time Required: 2-4 hours weekly for proper analysis
Method: Continuous AI analysis with pattern recognition
Time Required: Minutes to review AI-surfaced insights
Our AI-powered platform streamlines search term management with these key capabilities.
AI identifies search terms that are costing money without converting, grouped by pattern.
Get ready-to-apply negative keyword lists based on your specific waste patterns.
Find high-converting search terms that should be added as exact match keywords.
AI watches for new waste and opportunities daily, not just when you check.
All plans include search term analysis. Essential for any Google Ads account.
Search terms are the actual queries that triggered your ads - the reality beneath your keyword strategy. Your keywords are targets; search terms are what actually matched. With broad match and phrase match, there's often a significant gap. A keyword like "plumber" might trigger for "how to become a plumber" (job seeker) or "plumber salary" (researcher) - neither of which will convert. Controlling this gap through negative keywords is one of the fastest ways to improve efficiency. Most accounts have 15-30% of spend going to clearly non-converting search terms.
Join 500+ teams using PerfoAds to optimize their Google Ads with AI. Plans start at $39/month.